Representation at international events

REPRESENTATION AT INTERNATIONAL FAIRS AND EVENTS

We represent your company at international events and fairs

International sectorial fairs are a commercial forum organised periodically in which manufacturers (exhibitors), distributors (attendees) and clients (attendees) of the same sector of activity from different countries meet. International trade fairs and events are commercially relevant events and, in some cases, allow companies to close most of their annual sales:

• they are a way for manufacturers to contact their target audience and potential distribution networks
• the contact with the distributor and/or customer is direct
• those attending the fairs are interested in their specific subject matter and come to see offers and/or learn about products
   

Key elements of a fair: customer and product

At GLOBALARA we know that the two key elements you must take care of at an international fair are the current and potential customer and your product.

• The customer: visits the fair voluntarily and this availability shows that he or she is looking for/is interested in the products to be shown and that he or she may be interested in the offers presented;
   

• The product: it is the basic element of the participation in the fair, so the exhibitor must take special care of it: the exhibitor must take care of the presentation of his products in detail and try to present the whole collection, including special offers.
   

The commercial event has a relative cost, but the cost per sales contact at the fair is unquestionably the lowest: in a few days you can sell a lot to many, even to the most difficult customers because they attend the fair interested in knowing your product better. And that is an opportunity that you should also take advantage of to present new products (and get to know the direct opinion of the customer), strengthen links with current customers and generate contacts with potential customers.

Do you want to count on our experience in fairs and other international events to help promote your product in foreign markets? Contact GLOBALARA and find out more about our representation services at trade fairs and promotional events. We know how to help you.