Market analysis

MARKET ANALYSIS

We evaluate the pros and cons of operating in a new country

The globalisation of the economy and the liberalisation of world trade have enabled many companies to undertake their internationalisation. The new middle classes in emerging economies or in geographical areas such as the Far East make it necessary, due to the distance between countries, to have a physical presence in these markets in order to take advantage of the opportunities they generate. Starting or consolidating your company's international presence is a major challenge and tackling it requires developing the right strategy both to start the process and to consolidate your organisation's presence abroad.

At GLOBALARA we know that along with the uncertainties inherent in taking your activity into the international environment, the challenges and difficulties of the globalised world force you to rigorously plan the entire process and make the right decisions.

Planning well requires knowing how to ask the right questions and obtain the key answers about your activity and your future markets:

• what are the advantages of your product/service
• growth/development potential
• what your market niches will be
• who are your competitors
• which pricing policy is appropriate
• in which markets/countries you can be present
• what are your target customers
• ...

GLOBALARA provides you with a rigorous, methodical and systematic analysis of the international market, adapted to the characteristics of your company and capable of providing the quality information you need to make good decisions.
 

GLOBALARA's Market analysis 

The GLOBALARA market study starts by getting to know your organization well. This is our starting point:conocer tu producto/servicio: qué beneficios aporta, qué ventajas tiene frente a otras alternativas, cuál es la política de precios de partida, quien es tu competencia

• to know your product/service: what benefits it brings, what advantages it has compared to other alternatives, what the starting price policy is, who your competitors are
• what objectives you have set for your project and within what timeframe
• ideal client type. client segmentation
• know what financial resources you have
• ...

Knowing your company and your product well, we analyse your international commitment: the country or countries in which you have set out to internationalise your company:

• geographical/geopolitical scope: one country, several countries or economic area
• social and cultural field: language(s), social habits and consumer habits.
• economic sphere: GDP, volume of imports/foreign trade; your sector of activity: turnover; local/foreign competitors; leading firms; SWOT; political risk of the country...
• financial sphere: government support for the installation of new companies in the destination country/ies.
• legal field: taxes, certifications, approvals, etc.
• marketing: what options are available to present the product/service. product presentations (sectorial/national media, sectorial fairs, media (traditional and social networks), webinars, course presentation, etc.

The result of the analysis is a report that will indicate whether it is appropriate to invest now in being present in the target markets/countries (or when it is more advisable to do so); whether with the available resources it is possible to address.

Without good market research you should not consider internationalising your company. GLOBALARA's market analyses allow you to obtain all the keys you need to decide how you should internationalise your company or consolidate its foreign deployment in the most successful way possible. You know that in the business world you will not find guarantees, but we can help you to minimise the risks you face.

Contact GLOBALARA and find out more about our market analysis services. We know how to help your company's internationalisation.